as mentioned in Pearl Automation —a startup founded by former Apple workers, which sold an iphone-connected rear-view camera for cars —has reportedly shut down, largely because of low initial sales. The result was the RearVision , a $500 plate-mounted camera linked with iPhone and android apps through a special car adapter. Rear-view cameras are increasingly standard or at least optional on cars, and people with older vehicles may have simply decided to save their money for a new car or other expenses. The situation was worsened by rapid venture capital spending , Axiom sources said. The RearVision is unavailable to buy, however, listed as "out of stock."
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Pearl Automation Reportedly Shutting Down After Poor Sales of $500 RearVision Backup Camera
It's a useful device, the value of which will be recognized by anyone who drives a vehicle with a built-in backup camera. Pearl Automation, the company led by former Apple engineers that made its debut last summer with an iphone-linked automotive backup camera, is closing shop, according to a report Monday from Axios. The company was founded in 2014 by three former Apple engineers: Bryson Gardner, Joseph Fisher, and Brian Sander. The market reportedly agreed, with sources telling Axios that "early product sales disappointed" and that the company had a "high burn rate" of its available cash. At $500 for the complete kit, it was an expensive proposition for many drivers, especially considering the increasing availability of built-in backup systems from auto manufacturers.
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