April Fool's Day 2017 Automotive Roundup

On April Fool's Day, Honda proposes expanding the range of expressions in its cars with Honda Horn Emojis. Honda Horn EmojisThe car horn can convey many different messages despite offering just a single tone. What was your favorite April Fool's Day hoax this year? Here are a few of the best hoaxes making the rounds in the automotive sphere. It's April Fool's Day, and in spite of all the recent concerns over fake news, a few companies chose to have a little fun and put out some phony press releases and videos.


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2017 U.S. Automotive Website Evaluation Study Cross-Device: Delivering Great Content is Key No Matter What Device Consumers Use

Automotive Website Evaluation Study Cross-Device: Delivering Great Content is Key No Matter What Device Consumers UseBy Joseph Dobrian, March 30, 2017Content is king, at least in the jungle of automotive websites. Automotive Website Evaluation Study Cross-DeviceSM finds that, in general, third-party auto websites have a variety of individual strengths and weaknesses in terms of content delivery. The study examines websites that vary as to specific function, but that all deliver information to prospective automotive vehicle customers. Satisfaction Builds Repeat VisitsAmong the four main measures, website satisfaction is lowest for navigation. Across all measures and attributes, those shopping for new vehicles have a more satisfying experience than used/certified pre-owned vehicle shoppers (773 vs. 755, respectively).




People visit this year's International Automotive Show at the Manila International Automotive Show (MIAS) at the World Trade Center in Pasay. Jonathan Cellona, ABS-CBN NewsPeople look at 4x4 off-road sports trucks at the Manila International Automotive Show (MIAS) at the World Trade Center in Pasay. MULTIMEDIAThe International Automotive show went extra large as it showcases bigger cars for this year's show. Jonathan Cellona, ABS-CBN NewsYoung people look under a monster truck on display at the Manila International Automotive Show (MIAS) at the World Trade Center in Pasay. Jonathan Cellona, ABS-CBN NewsPeople look into the spacious interior of a luxury Volkwagen van at the Manila International Automotive Show (MIAS) at the World Trade Center in Pasay.


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