The Chevy Bolt Is Being Marked Up and Discounted By Dealerships

The Chevy Bolt may be a revolutionary model for General Motors as a whole but the automaker wants buyers to see the Bolt as just another everyday car. But, Chevy wants to be different – it believes that the $40,000 Bolt could be the first mainstream EV, as stated by Automotive News. GM decided to advertise the Bolt as a small crossover featuring some unique elements as this could possible hike up its potential. Bolt's chief engineer, Mike Lelli, stated that, "If you're going to go to the masses, it can't be this quirky thing. It does have a unique design but its interior is fitted with the traditional features one would spot in most cars – save for its 10.2-inch touch screen panel and 960-lbs battery unit.


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The Chevy Bolt Is Being Marked Up and Discounted By Dealerships

Some dealerships are attempting to cut deals left and right for the new Chevy Bolt electric hatchback, while other dealerships are attempting to pull customers in with notable markups on their cars, Automotive News reports. AN was unable to speak with any of dealerships that have marked up the price on the Bolt. One Southern California dealer was marketing a Bolt for $4,439 less than an equivalent car at a nearby dealership, according to the story. Though Bolts have only arrived in seven states so far, some dealerships are working hard to offload the cars. As for why other places are looking to charge more than MSRP for the car, well, your guess is as good as anyone's.




The new Leaf may turn up the heat on the Bolt, but the real threat comes from Tesla's first sub-$40k vehicle. There appears to be a noticeable disparity in pricing for the Bolt between dealerships, even for those that are only several miles apart. GM may not seem too concerned about the looming threat of the Model 3, but it's pretty clear that its dealers are. Otherwise they wouldn't be racing with one another to sell as many Bolts as possible at the expense of higher margins While some dealers have predictably hiked up the 238-mile EV's pricing, some have opted to offer discounts of up to $3,000 instead.


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